You are a stellar communications tactician, who is always looking to improve channels of communication to reach the target audience. You are inventive and resourceful, and get excited about contributing to the creative process and an organization’s strategy. You are confident and clear in presenting a message with conviction and authority. You are positive, persuasive, collaborative and professional.
If this sounds like you, please read on!
The Communications Specialist will create, refresh and implement the AAOS’s branded content (both internal and external) to ensure greater messaging consistency across all channels to support the organization’s strategic direction, business and communication goals. This person will demonstrate an understanding of audience dynamics, and tailor delivery to achieve key business objectives. This person is a modern and innovative communicator, relationship-builder and excellent writer who excels in a variety of strategic communications activities (e.g., media relations, digital media, content development, editing and employee engagement communications). The Communications Specialist will be results-driven, creative, comfortable with technical platforms, and has previous success in creation and implementation of marketing and communications campaigns.
Organizes the development and execution of communication plans (goals, campaigns, tactics, measurement, etc.), and assist in measurement and reporting of performance of efforts and campaigns.
Handles all aspects the organization’s branding efforts including enforcement of graphic and branding standards, writing style guide, education and rebranding initiatives. Ensures compliance with internal stakeholders, and works closely with all functional areas to lead communication strategy for brand consistency with brand-related initiatives across the organization. Assists in providing brand management guidance and tools to internal and external stakeholders; review content assets for brand management consistency, accurateness, voice, tone and audience targeting. Works with authorized third-party vendors to adhere to AAOS brand and identity guidelines.
Works with the communications team within the Marketing and Communications Department to manage the creation, development and implementation of key internal and external communications projects including the AAOS annual report, key messages and talking points for member, employee, media and leadership communications, etc. Crafts physician and leadership-type speeches for annual meeting, and manage quarterly content for physician leadership presentations.
Works with internal marketing and communications colleagues to develop and refine messaging for use across all audiences, and consistently improve enterprise communications channels, ensuring usage of a diverse channel mix that reaches target audiences and identify opportunities for growth.
Regularly communicates progress and updates to the Chief Marketing Officer, supervisor and other key stakeholders within the Academy. Proactively contributes to business planning and strategy development.
Proactively seeks opportunities to build the AAOS brand and improve positive relationships with internal and external stakeholders, including members, media, colleagues, leaders and experts. Serves as a role model for others and positively represents the AAOS brand.
Serves as a communications consultant to the Human Resources, International, Online Learning, Assessments and Exams, Publishing Partner/Publishing Editorial business units and collaborate with subject-matter experts to identify potential news, trends and communications opportunities to elevate AAOS brand awareness. Generates appropriate content, shapes communications and dissemination plans. Determines and evaluates effectiveness and shares results for future communication activities.
1 week per year
- 4 - 6 years or more of corporate communications experience, preferably with an association and/or healthcare related business
- Excellent interpersonal, written, verbal and formal presentation communication skills
- Excellent computer skills, with high proficiency in MS Office and Adobe applications
- High attention to detail and exceptional level of confidence, creativity and independent decision-making capability
- Superior project management, time management skills and strong ability to effectively multi-task
- Self-motivated with a positive, collaborative and professional approach
- Degree in journalism, integrated marketing communications, public relations or related field
- Corporate communications, association and/or medical association experience
- Experience with membership driven organizations, content management systems, multimedia channels and graphic design.
If this describes YOU, please apply by sharing the following:
-Clearly communicate why you are the ideal candidate for this role, providing specific examples and experiences as proof points.
-Attach your resume, cover letter, salary requirements and any additional materials that support your application.