Media Relations Manager
You are known for your engaging content and compelling communications strategies. You are the perfect blend of proactive and reactive. You have the exceptional ability to translate science into public education messages, while ensuring consistent and accurate branding and messaging. You are excited to lead the Academy, the trusted leaders in advancing musculoskeletal health, in our national media and public relations activities. You are enthusiastic to make a measurable, tangible, and attributable impact for an amazing organization and its remarkable members. You want to bring your fresh ideas, inquisitive nature, lateral thinking and strong work ethic to a team-oriented environment. You are positive, collaborative and take a professional approach in all you do.
If this sounds like you, please read on!
Under the guidance of and in collaboration with the Communications Manager, the Media Relations Manager leads the Academy’s national media and public relations activities—specializing in the promotion of clinical research and development, and relevant association news—to position the AAOS and its members as the trusted leaders in advancing musculoskeletal health. This includes, but is not limited to proactive and reactive media relations planning, reviewing, promoting and responding to musculoskeletal-related research, conceptualizing, developing and executing communications plans and messaging that align with the AAOS’ strategic plan and its initiatives, and working in close coordination with various business unit leads to coordinate and organize messaging and media activities for external audiences, as appropriate.
Develops and implements external-facing brand reputation and awareness to influence membership satisfaction and growth while driving desired actions (e.g. awareness, engagement) among target audiences through the creation of strategic and targeted communications content. Fosters key relationships with journalists and media outlets, manages and responds to inbound media inquiries, monitors, tracks and evaluates media mentions and placements. Evaluates the outcomes of communication strategies by tracking published articles, press releases, media inquiries, and other efforts to measure efforts, and make recommendations for future marketing and communications activities.
Researches current musculoskeletal health issues/events, reports and develops compelling communications strategies (e.g., media materials such as press releases, media pitches, talking points, op-eds, letters-to-the editor, videos and other multimedia) using data, documentation and interviews to bring the Academy’s story to life from conception to completion. Reviews and develops media materials to promote select accepted Journal of the American Academy of Orthopaedic Surgeon (JAAOS) articles to the media through the appropriate channels. Identifies emerging science/research that may impact the Academy’s public, member and stakeholder communications, as well as articles that may be appropriate for member communications or those that support the Academy’s advocacy and specialty positioning efforts.
Serves as a communications consultant to the Office of Government Relations, Registry Program, Clinical Quality and Value, and Conventions and Exhibits business units to provide strategic communications counsel and support. Continuously identifies, develops and strengthens relationships with business unit leads and other subject-matter experts to identify opportunities and craft channel- and audience-appropriate communications strategies that ensure message alignment.
Collaborates with the larger marketing and communications department and other key stakeholders to ensure communications planning, execution and messaging is integrated with AAOS positions and goals, including coordinating reviews and approvals with member volunteers, AAOS spokespersons and creating and managing the Annual Meeting Media Program, Press Office, Press Kit and on-site logistics, including media opportunities.
Provides oversight to the Communications Specialist in support of internal (member and employee) communications efforts to ensure consistent and accurate branding and messaging across all channels to align with the organization’s strategic direction, business and goals.
Supports the Communications team by identifying potential AAOS brand risks, collaborates on crisis communications efforts, and provides appropriate communications counsel that relates to the department and the overall AAOS mission.
Manages the AAOS newsroom with support from the Communications Specialist.
- Approximately 10 days per year
- A minimum of seven (7) years of public relations, media relations, enterprise or corporate
- communications experience.
- Bachelor’s degree in journalism, integrated marketing communications, public relations or related field.
- Excellent interpersonal, AP Style news writing and editing, and verbal and formal presentation communication skills. Command of grammar/punctuation.
- Strong ability to translate science into public education messages. Superior analytical, organizational, project and time management skills, and ability to prioritize assignments required.
- High level of confidence, creativity and critical decision-making capability to identify and define problems; examine relevant information and choose correct course of action required.
- Strong ability to effectively multi-task, take direction, be nimble in approach, and work well in a fast-paced environment.
- Self-motivated with a positive, collaborative and professional approach in a team-oriented environment, and able to work independently to execute projects under minimal supervision.
- Proven, and continues to cultivate, strong relationships with national and local reporters, and other media professionals to publicize and communicate the AAOS’ strategic priorities, with a proven record of securing placements with traditional and digital media.
- Excellent computer skills, with high proficiency in Microsoft Office (e.g., Word, Excel, PowerPoint) and Adobe applications
- Proficient experience of media database management, monitoring and measurement tools, including Cision; website content management systems, multimedia channels and basic graphic design; social media best practices, and adept application of social media tools.
- Possess a strong work ethic and commitment to advocate for the AAOS’ core values and mission.
- Master’s degree in journalism, integrated marketing communications, public relations, business
- administration or related field.
- Experience with membership-driven organizations, preferably with an association and/or healthcare-related business.
- Driven to continuously learn about the latest business communications and public relations trends, solutions and ideas to enhance, innovate, inform, engage and deliver communication best practices.
If this describesYOU, please apply by sharing the following:
-Clearly communicatewhy you are the ideal candidate for this role, providing specific examples andexperiences as proof points.
-Attach your resume,cover letter and any additional materials that support yourapplication.